20 Ways People Search Locally For Your Business
Think about how often you search for something locally. Maybe you want to find out the hours of a local business or find a certain type of business near a certain location. The rise in smartphones and mobile technology directly relates to the rise in local search.
Here are 20 examples of how consumers might search locally for your business:
According to data compiled by Search Engine Land in 2014, almost 90 percent of mobile users search for local information and 78 percent of local-mobile searches resulted in an offline purchase.
Regardless of intent, consumers are conducting local searches on their mobile devices. So how can you reach these consumers? There are two main ways.
The first is to ensure that your website is mobile-friendly. Why? Google is demanding it, mobile devices are becoming more common every day, and having a mobile-website greatly improves the experience of consumers making them more likely to buy your products/services.
The second way, which is just as important as the first, is to claim your local listing and ensure your business is listed on the top search engines. Start with Google, then Yahoo and Bing, and then get on Yelp and other popular review sites. Your mobile-friendly website will never be seen if hundreds of businesses are listed before yours on Google, Yahoo, Bing, etc.
Here are 20 examples of how consumers might search locally for your business:
- How late is [business name] open?
- [business name] phone number
- [business name] hours
- [business name] address
- Directions to [business name]
- [business name] coupons
- [business name] reviews
- Nearest available parking to [business name]
- [business name] Wi-Fi availability
- [business name] mobile app
- [business name] social media
- Map to [business name]
- Availability of [product/service] at [business name]
- Contact [business name]
- Jobs at [business name]
- {business name] near me
- [industry type] on _______ road
- [industry type] in [city]
- The best [products/services] in [location]
- Ideas for [holiday/birthday/etc]
According to data compiled by Search Engine Land in 2014, almost 90 percent of mobile users search for local information and 78 percent of local-mobile searches resulted in an offline purchase.
Regardless of intent, consumers are conducting local searches on their mobile devices. So how can you reach these consumers? There are two main ways.
The first is to ensure that your website is mobile-friendly. Why? Google is demanding it, mobile devices are becoming more common every day, and having a mobile-website greatly improves the experience of consumers making them more likely to buy your products/services.
The second way, which is just as important as the first, is to claim your local listing and ensure your business is listed on the top search engines. Start with Google, then Yahoo and Bing, and then get on Yelp and other popular review sites. Your mobile-friendly website will never be seen if hundreds of businesses are listed before yours on Google, Yahoo, Bing, etc.
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